Advertising & Public Relations

SIGNARAMA offers one of the most progressive national advertising programs in the industry. The SIGNARAMA National Ad Fund is a comprehensive and effective national advertising program which is governed by a board of SIGNARAMA franchisees elected by their peers and an advertising expert from the corporate headquarters who provides consultation on strategic sign industry ad placement and brand development. The Ad Fund closely monitors the success of each media placement through real-time online reporting and than uses that information to optimize further media buying strategies.

The SIGNARAMA public relations department works to generate local public support for each of our sign centers as well as national and worldwide exposure promoting overall SIGNARAMA brand awareness. Our team of public relations experts has created a turn-key program making public relations a simple tool for SIGNARAMA franchisees to utilize in their business development strategy. The program includes easy to use forms and templates as well as instructions on everything from how to hold a grand opening to how to sponsor an event. These combined efforts will help drive traffic to SIGNARAMA sign centers and will promote the SIGNARAMA brand through community news outlets.

During your two weeks of training, a representative from the SIGNARAMA corporate headquarters will discuss these valuable programs in detail. From there, the Ad Fund and public relations teams will be available to you for consultation and advisement helping you get the maximum exposure for your business.