Vendmaster

The Problem
Milton Keynes based vending company, Vendmaster, needed a complete rebrand when they moved premises in 2008, but managing director, Paul Cane, was so busy with the move and running the business there were no minutes left in the day to consider how to go about it. They needed a one stop shop approach - a company who could take on their entire branding requirements leaving Vendmaster to get on with business. They turned to SIGNARAMA Milton Keynes for help.

The challenge
Vendmaster needed branding that set them aside from the other vending services in the area. They needed a design that would work across their entire business, right from their fleet of vans to letterheads. A brand that worked well with every type of customer from big corporate clients to small local businesses. And they wanted an outstanding design that would serve to keep their profile high.

Internally, they needed an array of forms, stickers and signs to support their ambitious process improvement plans.

The solution
After discussing the brief with Paul Cane, SIGNARAMA's graphic designer decided that a complete brand refresh was the order of the day - one that would draw attention to Vendmaster's promotional campaigns. Tracy Clark and her team at SIGNARAMA Milton Keynes seized the challenge and designed a logo that worked as well on the fleet of vans as it did on business cards. They then set about blazening the logo across the small fleet of vans, company stationery, window graphics, various stickers and specialist stationery as well as exhibition display materials.

Paul said: "SIGNARAMA Milton Keynes has helped the Vendmaster brand become a more widely recognised name within its industry. Time after time they come up with fabulous, creative ideas that work brilliantly on the vast range of signage requirements Vendmaster has; and they always go the extra mile to come up with signage solutions that turn my ideas into reality.

Tracy Clark, owner of SIGNARAMA Milton Keynes, said: "Working with Paul is a pleasure as he has great ideas that provide very interesting work for us, allowing SIGNARAMA to display the breadth of work we can produce."

Posted Date: 04th Dec 2009

Vendmaster