SIGNARAMA MILTON KEYNES helps customer with re-brand

Formerly known as NICEIC Group, Ascertiva Group is one of the world's leading third party certification companies with brands servicing business, industry and government. Ascertiva Group includes the brands NQA and NICEIC. These provide expert training, personal certification and global assessment for contractors around the world dealing with the installation of electrical, solar and gas products. The decision to rebrand as Ascertiva Group will allow the company to expand into other areas with a clear corporate identity.

The decision to rebrand under the Ascertiva Group name entailed the introduction of a new corporate identity. Following a three way pitch and the appropriate due diligence SIGNARAMA Milton Keynes was selected to handle the rebranding of Ascertiva Group headquarters in Houghton Regis. According to Facilities Manager Glen Scott, "It was SIGNARAMA's attention to detail that won them the contract. At our initial meeting they immediately grasped the nature of brief. Their creative approach included artwork for all the signage we required and they worked tirelessly to ensure that the materials used were the best possible match to our pantone colours. As an organisation dedicated to providing clients with specialist training and health and safety advice we were also extremely impressed by the SIGNARAMA team's attention to all aspects of health and safety during the whole of the installation process."

SIGNARAMA Milton Keynes has installed a variety of internal and external signage at the site. The external signage includes a 2.3m high illuminated external directional sign whilst on the building the team used flat cut stainless steel letters and two aluminium sign trays with acrylic and vinyl logos. Internally the reception signage features a mixture of stainless steel and acrylic flat cut letters that had to be fitted to a curved wall and the convex shaped reception desk. In addition to the reception area SIGNARAMA has also installed new signage in the boardroom and suspended signs in all departments. According to SIGNARAMA Director Tracy Clark; "The biggest challenge of the project was the timescale. We had three days over the course of the May Day bank holiday weekend to remove their previous signage and install the new identity. The only element on site that we were able to complete in advance was the footings for the illuminated totem sign."

Commenting on the completed project, Glen Scott says; "We are delighted with the quality of SIGNARAMA's work. Tracy and her team were great to work with and delivered all the signage on time. We have also had lots of positive comments on our new signage and the illuminated totem sign is a particular talking point."

Posted Date: 18th Feb 2011